Solutions built for you.

VB Steel

Custom Cutting & Fabrication

VB Gardens

Locally Grown Produce & Flowers

One Family,

Two Businesses

Brand Identities
Marketing Materials
Web Design and Development
Online Presence


The Brief

Ian and Lisa Van Blyderveen approached us to create brand identities, as well as websites for both of their family businesses. They wanted the two brands to be identifiable as being under the same umbrella, but to also suit the nature of each business as well. This posed an interesting challenge, but one we were excited to undertake!

VB Steel is a custom cutting and fabrication business. They handle both residential, as well as industrial metal fabrication. Whether you want a unique mailbox created, or you need a custom safety railing fabricated, VB Steel can help.

VB Gardens produces locally-grown vegetables and flowers. They frequent many of the local farmers markets with their products, which also includes delicious jarred jams and preserves.


The Approach

This project required a lot of research at the outset to ensure we were positioning both brands well amongst their competition. We also did a lot of brainstorming to get the feel of each brand just right.

The biggest challenge we faced with this design was styling the “VB” in a way that would work well for both brands, be clearly legible, and work well in all iterations of each brand’s logo. 


Brand Identities

VB Gardens and VB Steel are companies in two very different industries; metal fabrication and agriculture. In terms of branding, this made it simpler to have two distinct identities, one more muted and one vibrant.


Marketing Materials


Business cards, letterheads, and email signatures were created for both companies.


Web Design & Development

VB Steel’s website was built to clearly display their services. A main point of focus was the organization of the services and how to most effectively display samples of their work.

VB Garden’s website is bright and simple. This company only required a landing page at this time, allowing customers to find and contact VB Gardens online. As VB Gardens grows, this website will be able to grow with them.


Online Presence

Having a Google My Business profile for your business is an important addition when you have a website. It helps to ensure that your business shows up in local searches. More searches means more potential business and clients coming your way!

Other Recent Works

Check out some of our other recent projects.

Prime Health

Maple Leaf Training

Powassan Food Bank